Lionel Messi joins blockchain movement ‘Planet’ to champion green technology
The collaboration between Lionel Messi and the ‘Planet’ movement offers hope for a greener future driven by blockchain technology while reminding us of the need for careful evaluation when engaging with crypto-related projects.
Highlights
- Messi's involvement plays a crucial role in generating significant media impact and promoting the values of blockchain and green culture
- Cristiano Ronaldo has also joined the ranks of endorsing a blockchain company
In recent days, a captivating video of Argentine soccer legend Lionel Messi participating in a movement called ‘Planet’ has taken social media by storm. The video showcases Messi's involvement in advocating against pollution in the tech and blockchain world.
The growing trend of public figures endorsing crypto and blockchain themes has proven to be an effective marketing technique, drawing interest from the general public.
Lionel Messi teams up with Planet blockchain for sustainability
Over the weekend, social media platforms were flooded with a mysterious black box featuring the words "Join The Planet" and Lionel Messi's signature. This unexpected appearance sparked curiosity and enthusiasm among the soccer star's fans. As it turns out, Messi is endorsing the ‘Planet’ blockchain movement, which seeks to combat pollution in the tech sector and tackle various social challenges.
The project's objective is to leverage technology's power to build a transparent and sustainable future, aligning with the United Nations Sustainable Development Goals (SDGs). Messi's involvement plays a crucial role in generating significant media impact and promoting the values of blockchain and green culture.
The partnership gained momentum back in mid-June when Messi posted a video on Instagram, symbolically kicking a can marked ‘pollution.’ The video urged viewers to ‘Join The Planet’ as a billboard in the distance displayed the Planet logo. Since then, rumors about updates and plans by the Planet blockchain movement, including the community token called PLANET, have been circulating.
The significance of public figures in environmentally supportive causes
The increasing presence of public figures, like Lionel Messi and his main rival Cristiano Ronaldo has also joined the ranks of endorsing a blockchain company, but in contrast to the lesser-known ‘Planet’ movement, his sponsorship deal is with the prominent Binance.
The Portuguese football star was paid to promote an NFT collection, and his Twitter post garnered an astounding response, amassing over 100,000 likes and nearly 15,000 retweets, indicating strong engagement from his followers.
This association with influential personalities serves as a gateway for the general public to explore cryptocurrency-based products and encourages growth for companies adopting such marketing strategies. While it may enhance accessibility to the blockchain world, there is a need to approach such endorsements cautiously.
Cryptocurrency communities often raise concerns about scams and fraudulent projects linked to celebrities. Instances like Kim Kardashian promoting the Ponzi scheme Ethereum Max (EMAX) in 2021 highlight the risks involved.
In short, Lionel Messi's partnership with the ‘Planet’ blockchain movement is garnering significant attention, emphasising the importance of environmental friendliness in the tech and blockchain industries. While the involvement of public figures in crypto-themed ads can amplify interest and accessibility, potential risks and scams associated with such promotions need to be taken into account.
As the world of blockchain and cryptocurrency continues to evolve, it remains essential for both celebrities and their followers to stay vigilant and well-informed.
