Club Mahindra breaks new ground with 'Discover India' NFT series: A journey through digital art

Club Mahindra, a prominent travel and hospitality firm in India, has made a groundbreaking entry into the world of Non-Fungible Tokens (NFTs) with its inaugural series 'Discover India.'

Artistic fusion on the blockchain

Club Mahindra's 'Discover India' NFT series, launched on the Polygon blockchain, blends the expertise of Artificial Intelligence (AI) with the masterpieces of renowned artists like Pablo Picasso, Vincent van Gogh, and Leonardo Da Vinci.

This fusion brings to life 25 unique digital collectibles, each seamlessly merging iconic paintings with must-visit destinations across India. The NFTs, priced between Rs. 10,000 and Rs. 12,000, promise an immersive experience for art and travel enthusiasts alike.

Exclusive benefits for NFT holders

Owners of these limited-edition NFTs will not only possess rare digital artworks but also gain access to additional perks related to their travel and vacation plans.

Holders of 'Discover India' NFTs will receive a complimentary two-nights/three-days holiday voucher for Club Mahindra resorts, enhancing their travel experiences and adding tangible value to their digital investments.

Strategic partnership & India's NFT landscape

In collaboration with Treasurepack, a leading Web3 solutions company specialising in tokenisation, Club Mahindra brings its NFT vision to fruition.

While India awaits a finalised regulatory framework for cryptocurrencies, Club Mahindra joins a select group of established brands venturing into the NFT sector.

Notable entities such as Skoda, Hiranandani, and Cadbury have paved the way, showcasing the growing interest and innovation within India's evolving digital landscape.

A new era of immersive travel experiences

"With 'Discover India,' NFTs serve as a gateway for us to provide an immersive experience to our consumers, combining digital collectibles with evolving blockchain technology in India," stated Pratik Mazumder, Chief Marketing Officer of Mahindra Holidays and Resorts India.

This strategic move not only embraces digital innovation but also offers a glimpse into the future of experiential travel, where art, technology, and travel seamlessly converge.