Adidas collaborates with digital artists ‘Fewocious’ for digital and physical NFT sneakers
A 20-year-old artist, named Victor Langlois created an NFT and a physical Adidas Originals Campus 00's sneaker for the Adidas Originals x FEWOCiOUS collection.
Highlights
- NFT artist and Adidas teamed up for new sneakers release
- The NFT redemption pass will be available from 20 June 2023
Non-fungible token (NFT) artist FEWOCiOUS has teamed up with global apparel and sports fashion brand, Adidas Originals on a new digital NFT release linked to real-life sneakers. On 13 June, Adidas announced its partnership with the NFT artist and provided a glimpse of what the sneakers from this particular collection will resemble.
The "Trefoil Flower" or NFT redemption pass are connected to the shoes from this collection. As per the information, Adidas Originals Campus 00s physical sneakers with personalised designs will be available for purchase to NFT pass members. With this, the global athleisure brand has advanced in its web3 journey.
A scannable NFC tag will be integrated inside each pair of physical sneakers, connecting them to the matching NFT pass.
Who is Fewocious?
Victor Langlois, nicknamed Fewocious, a 20-year-old NFT artist based in Seattle, US, started selling his digital works on Twitter in December 2020 for a price of $5 (or around Rs. 410) each. By June 2021, purchasers reportedly flocked to Christie's online auction house to acquire Langlois' digital artwork as it had taken off like wildfire.
Moreover, this artist in April 2022, released the Paint Drop collection which raised $20 million in sales over 24 hours.
Additionally, Fewocious expressed his enthusiasm for this partnership to his 136,000+ Twitter followers.
“This is truly a dream come true,” the digital artist wrote, teasing his followers with a colourful, animated video of Adidas' upcoming collection.
NFT pass sale on OpenSea from 22 June
Starting on 22 June, the Trefoil Flower NFT pass will be offered for sale on the OpenSea, NFT marketplace. The information further suggested that Adidas and Fewocious will make 4,500 editions of this NFT pass available for purchase.
Furthermore, the three-stage pre-sale for the Trefoil Flower NFT passes will be followed by a public mint. Adidas is making these NFTs available to holders of its current Alts Decos and Soles NFT for a ‘discounted’ price of ETH 0.2 or $350 (approximately Rs. 27,800).
