YouTube unveils AI Editing Tool ‘Dream Screen’ for YouTube Shorts, vying to grab attention from creators
YouTube showcased ‘Dream Screen,’ an experimental generative AI editing tool designed for its Shorts video feature. This tool generates AI-generated video or image backgrounds in seconds just responding to prompts
YouTube Ai generative editing tool 'Dream Screen' (Source VidIQ)
Highlights
- Youtube launched AI-generative video editing tool for YouTube Shorts
- YouTube is focusing on Shorts to reach new audiences
- YouTube's focus on empowering creators comes as it faces increasing competition from TikTok and Meta's Instagram
Google-owned YouTube introduced a generative AI tool called ‘Dream Screen’ designed for its YouTube Shorts video feature. This tool can generate AI-generated video or photo backgrounds based on prompts in a matter of seconds.
YouTube is tapping into generative artificial intelligence (AI) to enhance its creator tools, aiming to compete with rivals like TikTok and Instagram in the growing creator economy.
During the ‘Made on YouTube’ event in New York, YouTube CEO Neal Mohan expressed the company's goal to make content creation more accessible for everyone.
We want to make it easier for everyone to feel like they can create and we believe generative AI will make that possible.
In a live demonstration, YouTube executive Matthew Simari showcased how ‘Dream Screen’ works. With a simple prompt, AI created videos of a dragon flying over New York City and a dog driving a car, highlighting Google's expertise in generative AI.
Targeting short-form content creators
‘Dream Screen’ is particularly aimed at content creators who produce Shorts, YouTube's short-form video feature launched in 2020, similar to TikTok and Instagram reels.
YouTube reported that Shorts now garners over 70 billion daily views per month from over 2 billion signed-in users. While long-form content remains essential for creators, YouTube is focusing on Shorts to reach new audiences.
AI-powered tools and features
YouTube also unveiled a new AI feature in YouTube Studio, generating topic ideas and video outlines personalised for individual creators based on trending topics. The platform will introduce an AI-driven music recommendation system that suggests audio based on a video's written description.
Additionally, a new AI-powered dubbing tool allows creators to automatically dub their videos into foreign languages, expanding their reach beyond their home region.
YouTube create app and AI-generated music
YouTube Create, a new app, simplifies Shorts creation for creators. The platform is making it easier for content creators to produce short videos.
YouTube's focus on empowering creators comes as it faces increasing competition from TikTok and Meta's Instagram. The ‘Made on YouTube’ event outlined YouTube's long-term vision for its relationship with video creators and the music industry.
Generative AI trends
YouTube's adoption of generative AI aligns with a broader trend in tech, with companies like Google and Amazon exploring its capabilities to generate content from text, photos, and art.
Amazon recently enhanced its Alexa voice assistant using generative AI to create more human-like interactions.
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