Ola CEO Bhavish Aggarwal ventures into AI with 'Krutrim', a new Indian AI chat app
Bhavish Aggarwal actively engaged with his followers on X, seeking input on features desired in an AI, particularly from the perspective of AI users.

Highlights
- Ola CEO Bhavish Aggarwal to start a new AI project named 'Krutrim'
- He predicted that AI would be a 'very strong force for cultural assimilation’
- Free Ola S1X+ scooter will be given for the best idea giver into Krutrim roadmap
Ola CEO Bhavish Aggarwal has announced the company's foray into the world of artificial intelligence with a new project named 'Krutrim'.
Taking to X, Aggarwal shared his plans to develop an AI chat app, stepping into competition with giants like OpenAI and Google. The endeavour is geared towards creating an Indian AI solution that can cater to a global audience.
Crowdsourcing ideas for ‘Krutrim’
Aggarwal actively engaged with his followers on X, seeking input on features desired in an AI, particularly from the perspective of AI users. He expressed the company's commitment to incorporating interesting ideas into Krutrim's product roadmap.
In a bid to incentivise participation, Aggarwal announced a unique reward: a free Ola S1X+ scooter for the best idea submitted.
"The AI revolution is happening fast, and it will propel human productivity and accelerate science and discovery. We humans can finally aspire to be free from doing jobs that a computer can do and truly expand the frontiers of knowledge and creativity."
India's unique cultural ethos in AI
Aggarwal emphasised the significance of India's unique cultural ethos in the development of AI. He highlighted the need for an Indian paradigm for AI, stating, "And with India’s unique cultural ethos of seeking and metaphysical exploration, along with technological and economic advancement, India can become the global leader for this future of AI!"
AI, culture & Indian languages
The announcement follows Aggarwal's recent discussion with spiritual leader Sadhguru at the INSIGHT 2023 conference, where they explored topics like electric vehicles and artificial intelligence.
Aggarwal expressed the importance of India having its own AI, considering that many popular language models are trained on non-Indian data. He emphasised the need for AI to be trained in various 'Bharatiya languages' to make it more relevant for daily use.
"It's very important for the Indian ecosystem, economy, and entrepreneurs like ourselves to really build an Indian paradigm for AI for multiple reasons. AI is going to be a very strong force for cultural assimilation," remarked Aggarwal during his conversation with Sadhguru.
As Ola gears up to make its mark in the AI landscape, 'Krutrim' holds the promise of being a homegrown solution with a global impact.