Meta to introduce watermarking feature for enhanced AI product security
Meta Platforms aims to implement invisible watermarking across various AI-generated image products in the near future.
Highlights
- Meta is set to launch a watermarking feature for its AI products
- ‘Imagine' feature to launch with Meta AI chatbot
- Users will have a more secure and reliable experience of image generation
As part of its ongoing efforts to improve the user experience and preserve the integrity of AI-generated content, Meta Platforms, the parent company of Facebook, announced plans to add invisible watermarking to some of its AI products. The new feature will be initially integrated into the text-to-image generation product called 'Imagine,' which includes the Meta AI chatbot.
Meta plans to incorporate invisible watermarking into the Meta AI experience associated with ‘Imagine’ in the upcoming weeks. This addition aims to enhance transparency and traceability.
Invisible watermarking
Meta Platforms aims to implement invisible watermarking across various AI-generated image products in the near future. The technology is designed to withstand common image manipulations, such as cropping and screenshots, providing users with a more secure and trustworthy experience. This step reflects Meta's commitment to transparency in the rapidly evolving landscape of AI-powered innovations.
"We aim to bring invisible watermarking to many of our products with AI-generated images in the future."
The rise of AI-powered products
The success of ChatGPT, a chatbot developed by Microsoft-backed OpenAI, has spurred companies to harness the capabilities of large language models. Meta, in particular, has rolled out a range of AI-infused products for consumers, including bots creating realistic images and smart glasses with question-answering capabilities.
The integration of generative AI models, such as the Llama 2 large language model, has become a driving force for attracting investors, fostering innovation, and engaging both new and existing customers.
Meta's ongoing exploration
Meta Platforms, headquartered in Menlo Park, California, is actively exploring over 20 new ways to leverage generative AI across its social media platforms, including Instagram and WhatsApp. The company is committed to expanding access to 'imagine' beyond chat applications, making it available in the U.S.
Additionally, Meta is conducting tests to enhance search capabilities across its diverse range of products, showcasing its dedication to staying at the forefront of AI advancements.
