Coca-Cola uses AI to make a ‘futuristic’ soda flavour! Would you drink a cola made by AI?
The world’s largest drinks company, Coca-Cola, has made a bold move into the world of artificial intelligence with the launch of a future-tasting AI-powered drink.
Highlights
- Coca-Cola is using human intelligence and artificial intelligence to make a statement about what it thinks the future holds
- Coca-Cola Y3000 is a limited-edition soda with a "futuristic flavor" inspired by customer feedback
- For a limited time, the zero-sugar option will be available in selected US, Canadian, Chinese, European, and African markets
Coca-Cola made a bold move in the world of AI after it launched a limited-edition soda called Zero-Sugar Y3000 (A squirt of Coke, one of root beer, one of orange, maybe another of grape flavour), which features a "futuristic flavour" that was inspired by customer feedback.
According to the company press release, Coca-Cola asked consumers worldwide to share how they imagine the future in terms of emotion, ambition, colour, flavour, and more.
Coca-Cola stated that by combining the numerous perspectives and insights collected from artificial intelligence, they were able to develop a distinctive flavour for the Y3000.
Coca-Cola’s vision for the future
Oana Vlad, the CEO of Coca-Cola, said that the company wanted to stay relevant and fresh even in the year 3000. That's what inspired them to create a futuristic flavour for their drink.
They combined human intelligence with AI to create something special and inspiring that reflects what they think the future has to offer. It's a sign of their dedication to using technology.
Where will Zero-Sugar be available?
This AI-powered soda from Coca-Cola is going to be around for a while. It's going to be available in a few different places, like the U.S. and Canada, as well as China, Europe, and Africa.
According to Coca-Cola, the AI-powered design of their drinks shows the liquid changing colour and shape, and it's a sign of a brighter future.
Increase in adoption of AI for sales & innovation
More companies are realising that AI can help them boost sales and innovation, so they're looking for new ways to use it.
Coca-Cola's use of AI is just one example of how big food and drink companies are using tech to help them grow their sales and products.
For example, Campbell Soup used AI to create a new version of their chicken noodle soup called Chunky Ghost Pepper. This shows how AI can be used in the food and drink industry to create new products and expand the market. So, would you eat or drink something that AI has imagined?
