16 AUGUST 2023
By: Suniyojit kaushik
Artificial Intelligence (AI) has seamlessly woven itself into the fabric of our daily routines, enhancing various aspects of our lives. From virtual assistants understanding our spoken words to personalised recommendations tailoring our online experiences, AI's pervasive presence has transformed the way we interact with technology.
AI-powered virtual assistants like Siri, Google Assistant, and Alexa understand and respond to natural language commands, aiding tasks like reminders and weather updates.
AI algorithms on platforms like Netflix and Amazon suggest movies, products, and music based on user behaviors and preferences. It starts by analysing user behaviors and interactions. They collect data from various touchpoints, including past searches, viewed content, purchases, and even the time spent on different items. By dissecting these patterns, AI can identify trends and preferences unique to each user.
AI-driven ads match user interests and behaviors for more relevant and engaging advertisements. AI-powered personalised advertising starts with a deep understanding of user behaviour. AI algorithms analyse vast amounts of data collected from users' online activities, such as search queries, website visits, clicks, and social media interactions.
AI in apps like Google Maps optimises routes using real-time traffic data and predicts travel times based on past patterns. Google Maps leverages AI algorithms to analyse vast streams of real-time traffic data from millions of sources. By constantly processing this information, the app can accurately detect traffic congestion, accidents, and road closures, ensuring users receive up-to-the-minute route adjustments.
AI-powered language translation tools such as Google Translate enable people to communicate across language barriers. These tools can translate text and even spoken words in real time.