22 NOVEMBER 2023
By: JASMINE ANAND
Leading the charge in technology, global tech giants drive innovation, shaping the digital realm with unmatched market impact and value. Let’s take a look at the 5 most valuable’ tech brands in the world, as per Interbrand’s Best Global Brands 2023 report.
Interbrand reports a 4% rise in Apple's brand value, reaching $505,680 million in 2023, solidifying its position as the year's leading global brand.
Securing the second position, Microsoft witnessed a 14% surge in brand value, reaching $316,659 million in 2023, according to Interbrand's rankings.
Taking the third spot in Interbrand's 2023 global brand rankings, Amazon experienced a 1% uptick in brand value, reaching $276,929 million.
In 2023, Google secured the fourth position among top global brands with a brand value of $260,260 million, marking a three percent increase from the previous year.
Securing the fifth spot on Interbrand's 2023 global brand list, Samsung achieved a brand value of $91,407 million, reflecting a four percent increase from the previous year.