Zara launches its Metaverse Spring Fashion collection

17 MAY 2023 By: SAMIRA SIDDIQUI

ZARA METAVERSE COLLECTION

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ZARA METAVERSE COLLECTION

[{"selector":"#anim-e6e62042-366a-4574-b437-bd641a4b0044 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.472222222222222%, 3.703703141855529%) scale(0.9259259259259259)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Zara's virtual fashion collection, 'Fairy Magic Idols,' is now available exclusively on Zepeto.

ZARA METAVERSE COLLECTION

[{"selector":"#anim-5441cb52-7bbe-42e2-a2de-fe877d6744fb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.472222222222222%, 3.703703141855529%) scale(0.9259259259259259)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The collection consists of stylish virtual things like jeans, dresses, glasses, accessories, and shoes.

ZARA METAVERSE COLLECTION

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ZARA METAVERSE COLLECTION

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Zara launches its Metaverse Spring Fashion collection

ZARA METAVERSE COLLECTION

ZARA METAVERSE COLLECTION

ZARA METAVERSE COLLECTION

ZARA METAVERSE COLLECTION

Three lucky winners will receive 50 ZEMs & 20 other winners will receive 20,000 coins.

ZARA METAVERSE COLLECTION

The collection follows a ‘phigital’ aesthetic which is a golden opportunity for marketers to reach a broader audience.