These food brands are in the Metaverse!

8 June 2023

By: SAMIRA SIDDIQUI

The majority of food brands have joined the metaverse in order to explore the digital world.  So, let's take a look at the top five food brands that have entered the metaverse.

 Foodverse into Metaverse

1. Burger King

Burger King launched 'Keep It Real Meals' to offer digital collectibles & NFTs to users. It conducted a promotion QR codes in its containers. If the user scanned one of these codes, they may receive digital collectibles.

2.  Coca-Cola

Coca-Cola introduced Sugar Byte, a beverage with metaverse influences. The company then released digital collectibles &  has produced more than 4,000 collectibles.

3.  Nutralite

Nutralite has aired a cooking programme on its Metaverse platform called ‘Nutraverse. Participants were able to create avatars & take selfies with the famous chef's digital avatar. Home chefs from around the world competed to win prizes.

Kellogg's submitted 12 trademark applications into the metaverse. It intends to provide crypto collectibles, virtual food goods, & even virtual reality gaming experiences.

4. Kellogg's 

5. Maggi

Maggi has introduced its first-ever NFT in the 'OneRare' foodverse. Gamers will compete to obtain 16 Maggi dish collectibles, with the Golden Maggi NFT as the ultimate reward.