28 June 2023
By: SAMIRA SIDDIQUI
These top fashion brands are embracing the Metaverse that keep them at the forefront of the industry. Check out the list here.
Fashion brand H&M unveiled the first edition of their digital showroom in the Metaverse. Users were free to roam the showroom, engage with other participants & shop from the metaverse collection.
In order to commemorate its 100th birthday, Gucci teamed up with Roblox in 2021 to construct a virtual garden exhibition. Visitors can also purchase a small selection of NFT collectibles.
Forever 21 debuted its F21 Metaverse Collection. The Forever Beanie is also available in the collection along with sweatshirts, t-shirts & other apparel.
A Burberry NFT collection was introduced on the Metaverse game 'Blankos Block Party.' The popular 'Sharky B' avatar sold out on the game's specialised market in 30 sec for more than $1,000.
Nike launched 'Nikeland,' a Roblox-based metaverse location where users can play games, connect with LeBron James & purchase virtual Nike goods like shoes, bands, t-shirts.