27 september 2023
minaal Yadav
Google is famous for its search engine and widely used services like Gmail, Google Maps, and Google Drive. However, not all of Google's endeavours have been successful. In fact, many have not.
Google+ was launched in 2011 with high hopes of rivalling Facebook and Myspace in user numbers. However, due to unclear purpose and user requirements, it never gained traction. Google eventually closed it down in April 2019.
Google Talk, launched in 2005, provided text and voice messaging but fell behind newer apps. Google decided to replace it with Hangouts in 2012, with a full shutdown in 2017.
In 2010, Google launched the Nexus smartphone with high expectations due to its strong brand. However, it failed to impress users who found it overpriced for its features. Google continued releasing more versions but eventually discontinued the Nexus line in 2016.
Google Glass, introduced in 2012, generated excitement for its futuristic potential. However, its high price and lack of clear marketing led to disappointing sales. Google has since steered clear of tech glasses.
Google Allo, launched in 2016 to compete with WhatsApp and Facebook Messenger, failed due to device limitations and no SMS support. It was discontinued in 2019, leaving Google in search of a successful messaging platform.
Google Fiber, launched in 2010, aimed to provide affordable high-speed internet via shallow fibre installation. It faced problems like slow setups and high costs, leading to its closure in 2016.
Google Daydream, a VR headset that used smartphones for the VR experience, was discontinued in 2019 as Google realised its limitations compared to dedicated VR devices like Oculus.
Google's history shows a penchant for experimenting with different products, even if some fail. Their financial might allows them to take risks, a key factor in business success. We look forward to what Google explores next.